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Matheson Advises Secret Escapes Group on Acquisition of Empathy Marketing Limited

AUTHOR(S): Brian McCloskey
KEY CONTACT(S): Brian McCloskey, Deirdre Kilroy, Vahan Tchrakian
PRACTICE AREA GROUP: Corporate, Tax, Technology and Innovation
DATE: 20.02.2019

Matheson recently advised Secret Escapes Group on its acquisition of Empathy Marketing Limited, the company behind Pigsback and a number of other online marketing brands and platforms and Ireland’s leading marketplace for premium hospitality and e-commerce offers. Secret Escapes Group is the world’s leading members-only online travel deals company, offering inspiring travel experiences and hand-picked offers to over 62 million users worldwide and operating in 21 countries.

Acquiring Empathy Marketing Limited will provide Secret Escapes with a strong foothold in the Irish market and enable the company to continue its rapid pace of international growth.

Secret Escapes Group was advised by a team led by Corporate M&A Partner Brian McCloskey, which included Corporate M&A Senior Associate, Veronica O’Donnell, Technology and Innovation Partner, Deirdre Kilroy, Finance Senior Associate, Ross Forde  and Tax Partner, Vahan Tchrakian.

Brian McCloskey, Corporate M&A Partner at Matheson said:

“Matheson has a strong track record of advising on M&A deals in the e-commerce and technology sector, a segment of the overall M&A market where we are seeing increased levels of activity year-on-year. We are delighted to have had a cross departmental team work with Secret Escapes Group on its expansion into the Irish market.  This deal further illustrates our position as the law firm of choice for internationally focused companies doing business in and from Ireland.”

With a wealth of experience across our six partner led offices worldwide and a dedicated 100 person Corporate Department, Matheson has some of the most experienced corporate lawyers in Ireland.  Excellence matters and Matheson’s Corporate Department, led by 21 partners, has unparalleled experience in complex and innovative domestic and international corporate transactions across all industry sectors.


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