Kargo is a digital advertising company that creates innovative campaigns for some of the world’s best-known brands. Kargo provides its customers with a mobile-first, editorial-led global marketplace of unique, multi-channel advertising and commerce opportunities. It employs approximately 225 people at offices in New York, Chicago, Dallas, Los Angeles, Auckland, Sydney, and Singapore.
Founded in 2009 in Waterford, StitcherAds provides a marketing platform that helps advertisers publish paid ads that drive sales via Facebook, Instagram, Pinterest and Snapchat, while also providing useful analytics.
The agreement between the two companies means that Kargo will be in a position to provide its customers with access to a paid social advertising platform that helps brands and agencies run marketing campaigns on Facebook, Instagram, Snapchat, Pinterest, and TikTok. The deal is part of Kargo’s broader vision for growth that could include an eventual IPO.
Kargo was advised by a cross-departmental Matheson team led by Corporate M&A partner David Fitzgibbon and Corporate partner John Coary. The Matheson team working on the transaction involved a number of specialist departments from across the firm, including Data Protection, Employment, Pensions and Tax.
